For the longest time, I’ve wondered about that odd little building at the corner of Commerce Street and Seventh Avenue South.

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Shaped like a triangle, it occupies one of the weirdest plots of land in New York…

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…and even has one of the few white picket fences in the city!

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46 Seventh Ave South was a dry cleaning place until recently – now it’s up for lease, and being used as a storage space. But if you look in through the glass, you’ll see all these strange little details that suggest it has some sort of history. I’ve always wondered…

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Then, out of the blue, the answer came last week when I received an e-mail from a West Village resident who had been wondering the same thing. He happened to ask his barber, a long-time Village proprietor, who gave him a DVD copy of what has to be one of the worst movies I’ve ever seen: Forced Entry.

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Forced Entry is an unbelievably bad porno flick made in 1973 about a Vietnam vet who works at a West Village gas station. Seriously disturbed after his stint in the war, he tricks female customers into revealing their addresses, then hunts them down, rapes them, and kills them. In the end, his own psychological trauma proves too unbearable, and he kills himself.

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This movie is bad.

I don’t mean so bad it’s good, I mean so bad you may lose all faith in humanity after watching the first 20 minutes. It looks like it was shot through an ashtray, the sex scenes contain nothing remotely sexy or appealing on any level, and the only highlight comes at the end when our hero kills himself.

BUT!

As it turns out, Forced Entry has ONE minor redeeming aspect: one of the locations in the film happens to be the weird triangle building on Seventh Avenue South!

See the rear wall of the West Village gas station?

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Look familiar?

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Yep! Long before it became a strange one-story glass triangle, this plot of land was a gas station! And amazingly, much of it still remains today.

The former gas station is located just a few blocks down from the key-covered Greenwich Locksmith shop I wrote about recently, and I asked owner and long time Village resident Phil Mortillaro if he had any info on the place. He dug through his files and turned up this amazing picture of “Joe’s Friendly Service Mobil Station” in its heyday! Hopefully, some of you car buffs can determine the year…

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Below, the same shot taken today. Note that the street lamp is in virtually the same location:

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Amazingly, the little attendant’s booth still exists, though now surrounded by glass. In fact, it juts out above the roof line…

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Originally, the Mobil Pegasus emblem was mounted here, along with a different style roof:

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Below, how the facade originally looked in 1973…

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And today, inside the glass walls:

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Another look at the exterior from Forced Entry

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And in a picture taken a year later in 1974 by photographer Julie Rinaldini:

Joe's Friendly Service Station

Meanwhile, as for the rear wall…

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…It’s basically exactly as it was in 1973, save for a new paint job!

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Ah, it was a different age when you could film a porno at a Mobil gas station AND clearly identify its logo on camera! More importantly, note the Cherry Lane Theatre sign behind our hero, also visible in the black and white picture above:

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The Cherry Lane Theatre is still in existence around the corner on Commerce Street, one of Manhattan’s rare L-turn streets. The theater is located in a building dating back to 1817, when it was used as a farm silo, and debuted its first play in 1924.

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Finally, one last clue that 46 Seventh Ave South was once a gas station remains. If you pay attention to the sidewalks around it, you’ll notice two significantly wide ramps at either end…

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…which once allowed cars in to gas up:

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Amazingly, the Mobil station was just one of three gas stations that used to be located at this intersection. Half a block down the street, Forced Entry reveals there was a Gulf Station…

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Long gone, of course:

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And across the street, a Texaco:

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Now a parking garage:

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And what’s inside the little attendant’s booth?

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One of the smallest apartments in New York City! What would you pay in rent?

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Coming up with information on any of these gas stations is next to impossible. I was told they all opened up around the 1930’s to service commuters leaving for Jersey via the newly constructed Holland Tunnel, and that they all closed around the same time in the early 80’s.

But if anyone has any further information on any of the Seventh Ave South gas stations, please leave a comment! Special thanks to my anonymous reader for recommending Forced Entry (don’t worry, I’d want to stay anonymous too!), and to Phil Mortillaro for providing this amazing photograph and additional info about the space.

Click on the below photo to see it in enormous full detail:

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-SCOUT

UPDATE!

In addition to the car years being narrowed down in the comments to sometime between 1958-62, reader Matthew E. wrote in with some helpful information:

  • Joe, of Joe’s Friendly Service Station, was a neighborhood fixture for many years. He lived across Seventh Avenue, and even after the gas station shut down would look after Commerce Street, sweep leaves, etc. He had a thick Austrian accent, was a concentration camp survivor, and I think he once told me he had been a circus performer in Europe.
  • After the gas station closed down there was a fire in the small building and it was boarded up for many years before being renovated and becoming a series of mostly unsuccessful businesses.
  • In 1983, Pee-wee Herman filmed a sketch here!

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  1. Bernie Avatar
    Bernie

    Man, I remember that gas station. Sigh. Also, Larry “Bud” Melman is in that Pee Wee video.

  2. Sean Sweeney Avatar

    The reason that the gas station structure itself has not been demolished is because it lies within the Greenwich Village Historic District and the Landmarks Preservation Commission would be loath to have it torn down without good reason.

    In fact, I chair the Landmarks Committee of the local community board, and that glass structure came to us for approval around 2000. We recommended that it be built around the old service station and it was.

    Btw, In the early 70s, NYC was home to a large porno film industry, during the Porno Chic era. However, just as they did sixty years earlier, when film makers left NYC for sunny California (DW Griffiths had a studio on 14th Street and Edison made quite a few shorts here, and some of the Little Rascals were shot over in Greenpoint), so too did the porno industry eventually immigrate to the west coast. Harry Reems, Ron Jeremy, Vanessa del Rio, Linda Lovelace, Gerald Damiano, and Al Goldstein were some of the NY natives who worked in the local industry back then.

  3. Bernie Avatar
    Bernie

    I just looked up Forced Entry on the imdb and it wasn’t porn. It was just a low-budget stalk and stab movie. It starred Tanya Roberts. And that guy who someone said was Harry Reems was some guy named Ron Max. It also had Nancy Allen in it.

    1. Scout Avatar

      Ha, Bernie, I PROMISE you it’s a porn. The stabbing/Vietnam stuff makes up about 2% of the movie.

      1. Lee Jones Avatar
        Lee Jones

        Bernie is confusing the 1975 Jim Sotos film with Shaun Costello’s 1971 (incorrectly listed as 1974 on IMDB) film.

        While of course everyone is entitled to an opinion, bare in mind that Shaun made the film for well under $10,000 (that includes post) and that this was his first feature. He had previously only shot silent loops and, by his own admission, he was still very much an amateur.
        However to dismiss FORCED ENTRY simply as ‘bad’ unfortunately speaks to a lack of historical context on your part. In 1970 and 1971, hardcore features were in their infancy and filmmakers from all backgrounds were experimenting with the concept of including explicit sex in their work, some much more successfully than others. Many directors of ‘mainstream’ feature films began their careers by making soft and hard X rated movies, among them John Avildsen and Wes Craven. People like Shaun, who had minimal formal training in filmmaking, fell into the world of X rated film production and discovered that their passions lay in the art of filmmaking. Although they were rarely supplied with the budgets, casts, or crews they needed to make GREAT movies, their passion for the art allowed them to craft off-beat, unique and sometimes genuinely fantastic works of outsider art in cinema. So, before you outrightly dismiss the film, please be aware of the artistic temperament of the era during which it was made.

        Also, if you want to see what is arguably the consummate NYC X rated locations film, check out Armand Weston’s neo-noir, EXPOSE ME LOVELY.

  4. Paul, NYC Avatar
    Paul, NYC

    The dark car behind the Renalut Dauphine is actually a Simca Aronde that was imported in very small qualtities. to the right of that is Morris Minor Tourer. The Renault in front was actually at one time in the late fifties the most popular imported car (after Volkswagen). The newest car to be seen is the Plymouth station wagon so my guess for the picture is 1959.

    There are many of these triangular plots along Seventh Avenue South from when the avenue was blasted through many blocks of the village to build the Seventh Avenue subway south of 14th Street where Seventh Avenue ended orginally. You can also see oddly shaped buildings where sections of existing buildings were chopped off to make the right of way. Imagine doing that nowadays!

  5. Joe Ski Avatar
    Joe Ski

    “and some of the Little Rascals were shot over in Greenpoint”

    That’s an urban legend. Roach never operated a film studio in New York. He was in Hollywood since 1912, initially as a movie extra. He produced his first comedy shorts in 1915. The “Our Gang” shorts began in 1922.

    As a lifelong resident of Greenpoint, I dug through countless photographs which were contemporary with the silent period of “Our Gang” production. Sorry to say, I have to agree with the info provided.

  6. Frank R. Avatar
    Frank R.

    And just a few blocks up, in Agave Restaurant, the prize in your contest, the “Dog Day Afternoon” robbery was planned when it was known as “Danny’s Hideaway.” And years before that Agave was the location of a well known jazz club. Look up the address in the nyTimes archive.

  7. Rockrose Development Avatar

    You weren’t kidding when you said one of the smallest apartments in NYC was inside the building! Such a great historical find, too bad you had to suffer through such a horrendous movie to get the data.

  8. JLM Avatar
    JLM

    Concerning the Renault Dauphine, it appears that a lot of cars of this type were exported from France in the late 50′. Renault wanted to challenge the WV’s beetle! They were brought from Le Havre to the port of NYC by Liberty ships transformed by Renault after word war II.
    But before serching the web after reading this post, I was very surprised to see a Dauphine in NYC, because those cars were very typical of the 50’in France.

    See this post (in french sorry!) discribing how the Dauphine arrived in the USA.
    http://www.planeterenault.com/histoire2-29-La+Dauphine+aux+USA.html

    Amazing post by the way, very interisting, even if you are very far from NYC like me. I thing it’s very important to keep “la mémoire des lieux”

  9. Walker Avatar
    Walker

    We walked by today to check out the Locksmith next door. Turns out he’s currently using this space as a studio for his key art!

  10. kingo Avatar

    i think i belong in the 70’s back when cocaine and porno was totally normal.

  11. Norman Avatar
    Norman

    Commenter Paul (March 4, 2011) correctly explains the oddly shaped lot. 7th Avenue South is known as “the cut.” The street was created quite literally by the cutting through of existing blocks/structures when the 7th Avenue subway was constructed. This left many small, triangular lots bordering the newly created road.

    As late as 1994, there were another 3 triangular lots containing former or working gas stations nearby in addition to the Mobil, Gulf and Texaco stations noted. Since then, three small apartment buildings on the east side of 7th (at Morton; Carmine; and between Morton and Leroy) have risen on those lots.

    The subject glass “building” is a brilliant squat. In the early 1990s, a man started selling rocks and crystals on the property. He gradually added cases to display his merchandise. With time, these cases became larger, more elaborate, and occupied a greater footprint until the installation of the glass walls and cheap roof were a fait accompli, albeit my recollection is that the rock merchant had moved on by that time in the early 2000s. And so, what had been a vacant lot with small structure at the perimeter came to be a “building.”

    As for a “small apartment” from the original gas station structure — I saw the rock merchant on my early morning and late night walks with the hound. Indeed, it seemed he was never absent. It certainly appeared that he lived on the premises for the several years he was in operation.