For the longest time, I’ve wondered about that odd little building at the corner of Commerce Street and Seventh Avenue South.

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Shaped like a triangle, it occupies one of the weirdest plots of land in New York…

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…and even has one of the few white picket fences in the city!

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46 Seventh Ave South was a dry cleaning place until recently – now it’s up for lease, and being used as a storage space. But if you look in through the glass, you’ll see all these strange little details that suggest it has some sort of history. I’ve always wondered…

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Then, out of the blue, the answer came last week when I received an e-mail from a West Village resident who had been wondering the same thing. He happened to ask his barber, a long-time Village proprietor, who gave him a DVD copy of what has to be one of the worst movies I’ve ever seen: Forced Entry.

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Forced Entry is an unbelievably bad porno flick made in 1973 about a Vietnam vet who works at a West Village gas station. Seriously disturbed after his stint in the war, he tricks female customers into revealing their addresses, then hunts them down, rapes them, and kills them. In the end, his own psychological trauma proves too unbearable, and he kills himself.

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This movie is bad.

I don’t mean so bad it’s good, I mean so bad you may lose all faith in humanity after watching the first 20 minutes. It looks like it was shot through an ashtray, the sex scenes contain nothing remotely sexy or appealing on any level, and the only highlight comes at the end when our hero kills himself.

BUT!

As it turns out, Forced Entry has ONE minor redeeming aspect: one of the locations in the film happens to be the weird triangle building on Seventh Avenue South!

See the rear wall of the West Village gas station?

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Look familiar?

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Yep! Long before it became a strange one-story glass triangle, this plot of land was a gas station! And amazingly, much of it still remains today.

The former gas station is located just a few blocks down from the key-covered Greenwich Locksmith shop I wrote about recently, and I asked owner and long time Village resident Phil Mortillaro if he had any info on the place. He dug through his files and turned up this amazing picture of “Joe’s Friendly Service Mobil Station” in its heyday! Hopefully, some of you car buffs can determine the year…

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Below, the same shot taken today. Note that the street lamp is in virtually the same location:

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Amazingly, the little attendant’s booth still exists, though now surrounded by glass. In fact, it juts out above the roof line…

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Originally, the Mobil Pegasus emblem was mounted here, along with a different style roof:

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Below, how the facade originally looked in 1973…

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And today, inside the glass walls:

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Another look at the exterior from Forced Entry

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And in a picture taken a year later in 1974 by photographer Julie Rinaldini:

Joe's Friendly Service Station

Meanwhile, as for the rear wall…

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…It’s basically exactly as it was in 1973, save for a new paint job!

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Ah, it was a different age when you could film a porno at a Mobil gas station AND clearly identify its logo on camera! More importantly, note the Cherry Lane Theatre sign behind our hero, also visible in the black and white picture above:

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The Cherry Lane Theatre is still in existence around the corner on Commerce Street, one of Manhattan’s rare L-turn streets. The theater is located in a building dating back to 1817, when it was used as a farm silo, and debuted its first play in 1924.

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Finally, one last clue that 46 Seventh Ave South was once a gas station remains. If you pay attention to the sidewalks around it, you’ll notice two significantly wide ramps at either end…

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…which once allowed cars in to gas up:

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Amazingly, the Mobil station was just one of three gas stations that used to be located at this intersection. Half a block down the street, Forced Entry reveals there was a Gulf Station…

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Long gone, of course:

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And across the street, a Texaco:

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Now a parking garage:

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And what’s inside the little attendant’s booth?

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One of the smallest apartments in New York City! What would you pay in rent?

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Coming up with information on any of these gas stations is next to impossible. I was told they all opened up around the 1930’s to service commuters leaving for Jersey via the newly constructed Holland Tunnel, and that they all closed around the same time in the early 80’s.

But if anyone has any further information on any of the Seventh Ave South gas stations, please leave a comment! Special thanks to my anonymous reader for recommending Forced Entry (don’t worry, I’d want to stay anonymous too!), and to Phil Mortillaro for providing this amazing photograph and additional info about the space.

Click on the below photo to see it in enormous full detail:

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-SCOUT

UPDATE!

In addition to the car years being narrowed down in the comments to sometime between 1958-62, reader Matthew E. wrote in with some helpful information:

  • Joe, of Joe’s Friendly Service Station, was a neighborhood fixture for many years. He lived across Seventh Avenue, and even after the gas station shut down would look after Commerce Street, sweep leaves, etc. He had a thick Austrian accent, was a concentration camp survivor, and I think he once told me he had been a circus performer in Europe.
  • After the gas station closed down there was a fire in the small building and it was boarded up for many years before being renovated and becoming a series of mostly unsuccessful businesses.
  • In 1983, Pee-wee Herman filmed a sketch here!

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  1. Rachael Avatar
    Rachael

    Thank you for giving me something new to read while I wait helplessly in the rain trying to get back to the city. I spend a lot of time in that neighborhood, and often wondered about that building that seems so out of place. Thanks for the info, now my night isn’t sooo bad!

  2. Keris Stainton Avatar

    Thank you for this post – so interesting (albeit quite depressing).

  3. DocWattson Avatar
    DocWattson

    Sadly Cherry Lane is closing :*(

    1. lola fellana Avatar

      no doc, cherry lane is not closing…it will go on for ever! it is just in debt, and the owner is considering not selling it, but getting a great manager to help keep it rented, so that the debt can be repaid, and the artistic director can produce new american plays again! yay!!

  4. Faiser Avatar

    The prices on the gas pumps are amusing. From the sign in the background of the pumps, looks like there is the regular pump and the “New Car” pump, for $0.249 and $0.289, respectively.

  5. Chicken Underwear Avatar

    I was just wondering haw many gas stations were left in Manhattan?

  6. MeJM Avatar
    MeJM

    Awesome stuff.
    I’m wondering what is behind the red garage door and that low brick wall???

  7. Carmelo Avatar
    Carmelo

    The Texaco gas station was an enclosed parking garage where many Village residents parked cars on a monthly basis for about $125 per month. There was much real estate that was held for lease after property values fell during the New York City fiscal crisis and investors held off on new development.

  8. sarah Avatar

    Always wondered about that place. Thanks for clearing it up!

  9. Ariel Avatar

    Fantastic! Always one of my fave spots in the village! Thank you!!

  10. Glenn Ferrell Avatar

    Excellent work as always! I’ve walked by there a few times and only noticed the ugly little glass enclosure. Didn’t notice it was hiding a treasure!

  11. Jak King Avatar

    Excellent post, full of detail and well illustrated: a fine example of what a good blog can achieve.

  12. focusfree Avatar
    focusfree

    The Plymouth wagon behind the pumps in the B&W photo is a 1959 model.

  13. Ari Paparo Avatar

    I don’t know much about the gas station, but I lived in one of those brownstones in the background on Commerce Street at the time this movie was made. Wonder if my mom took me walking around the camera crew.

  14. Kelly Avatar
    Kelly

    I suspect there will soon be an awkward conversation going on somewhere that starts with…”Uh, Dad, were you in a movie called ‘Forced Entry’?”

    1. Erin Avatar
      Erin

      Yes Kelly! I know this is a super later reply but I thought the exact same thing. Haha. I wonder if that really happened…

  15. ken mac Avatar

    wow, excellent info from my hood. In the 70s, the next block to the south contained Seventh Avenue South, one of the then best jazz clubs in the city. Owned by Randy and Michael Brecker (the latter who played tremendous jazz as well as some of the greatest pop solos of th e70s and 80s and 90s), the club hosted the hottest fusion and straight ahead of the 70s

  16. Jerry N Avatar
    Jerry N

    Actually the price of regular gas on that sign is 34.9 cents – gas prices (at least in New York) had to be displayed as price / tax / total back then.

    As far as when the picture was taken, I’ve narrowed it down to somewhere between late 1956 and 1962. The car at the left edge is a 1957 Plymouth Belvedere (new models were introduced in September of the prior year, so late ’56 is the earliest date). According to Wikipedia, Mobilgas and New Car Gasoline brands were rebranded as Mobil Regular and Mobil Premium in ’62.

  17. Jerry N Avatar
    Jerry N

    And with focusfree’s ID of the ’59 Plymouth suburban we’re at late ’58 – ’62.

  18. Peter Avatar

    A bit more auto trivia … the car directly behind the Plymouth Belvedere is a rear-engined Renault, and the car perpendicular to it (right under the Joe’s Friendly Service sign) appears to be one too. These cars were never imported in significant numbers, so unless Joe collected Renaults the chances of seeing two of them in such close proximity are very very slim.

  19. Shell Avatar
    Shell

    Excellent post, Scout. Loved it. Thank you *very* much.

  20. Chris Avatar
    Chris

    Way to spoil the ending. Now there’s no point in watching this fine piece of cinema.