On two different movies I’ve scouted for recently, I was asked to find a genuine “occult store.” Of course, by occult, they actually mean cliched movie magic shop ala the curio shop in Gremlins.

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Sadly, the reality is that such shops SIMPLY DO NOT EXIST. Literally, there is not a single store in New York that bears any resemblance to the magic store Hollywood has reused over and over and over. However, each time, we do the search to be thorough, and end up covering the same list of New Age and Wiccan stores in the area, most of which are located in one-story storefronts and strip malls, as opposed to hidden down dank alleys and forgotten byways.

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One location that has always been nice to me (and I’m sure a zillion other scouts who have ultimately never ended up filming there) is Mystic Essentials, a small New Age shop near the Gowanus Expressway.

I’m always fascinated when I go in because this is the reality of occult practice in New York. Yeah, it’s not the fog-and-shadows environment movies are hoping to find, but customers come here for answers and help when life is reluctant to give either, and they truly believe in it.

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Below, you can see how modernized magical practices have become. Scented house sprays are available for such purposes as home and money blessings. Note the one on the right labeled High John the Conqueror, referring to an African-American folk hero whose eponymous root is said to hold magical properties (very interesting Wikipedia entry here).

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Another rack carries a number of bath and floor cleaners with specific effects: ghost chaser, success, fast luck, etc.

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A shelf of incense offers many of the same options:

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More incense, including one for court cases, and another simply marked “crossing.”

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Bins of railroad spikes and horseshoes:

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Very cool candles:

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Offerings of money and alcohol had been left on this display:

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In the counter were a number of trinkets, including a red box labeled “Love Honey.”

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In all, there must be well over a thousand different bottles in the store. These were behind the counter…

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…as were these (note the dollar bill in the one second from the left – not sure what’s in the rest):

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Yet more bottles for sale…

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…offering enhancements for “The Five Senses” and “Confusion” (I’m not sure what the “Reversible” bottle does, though I think I can guess):

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I spotted this spooky-looking doll tucked away on a lower shelf:

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Finally, would any such store be complete without a black cat?

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While the Gremlins-style curio shop will always have its place in big budget movies, to me, there’s something intriguing about the idea of powerful and potentially dangerous magic being offered under the bright fluorescent lights of an otherwise unremarkable one room storefront.

-SCOUT

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  1. Lee Avatar
    Lee

    Scout, any idea on how much it would cost a studio to reproduce a Gremlins style set as opposed to filming in an actual store?

    Surely if you were lucky enough to find such a store there would not be room for the camera, crew etc.

  2. Thom Avatar
    Thom

    Magic store? Up on Gun Hill Road in the Bronx, they were selling a lot of those sprays in the CVS! I specifically remember the John the Conqueror spray. Ha!

  3. A Avatar
    A

    I don’t think this is a new age store. It has more of a voodoo-feel to it I think.

  4. Karen Avatar
    Karen

    It’s interesting to me how much of the merchandise has Spanish labels.
    It seems like the kind of actual store that comes closest to the Gremlins-style store would be some of the Eastern-medicine stores down in Chinatown. They have shelves crowded with intriguing-looking roots in bottles and such.

  5. Tom Avatar
    Tom

    It’s not even remotely a magic store, but if you want something with a spookier feel, try Maxilla & Mandible on Columbus (around 82nd, I think). It has lots of bones and dead things to look at, instead of just bottles of fraud like the mystic shop.

  6. Scout Avatar

    Tom, we always scout both Maxilla and Evolution in Soho. Unfortunately, while they’re both awesome stores, it’s always decided that they’re too small to film in.

  7. Out walking the dog Avatar

    The Pharmacia around the corner on Amsterdam & 108th will not only fill your medical prescriptions, but also sell you a wide variety of remedies, fixes, and spells in bottles, candles and sprays, much like what you found. Hilarious conjunction of modern medicine, diapers & hand lotions with mysterious gris-gris.

  8. Rod Avatar

    I have the strawberry scent of the Money House Blessing. I’m still poor and my house smells of musty strawberries.

  9. […] York takes you into the world of a professional film location scout in the Big Apple. Yesterday, the scout talked about looking for a genuine NY “occult shop” for two different movies, and how difficult that really is. “On two different movies I’ve scouted for recently, I […]

  10. […] York takes you into the world of a professional film location scout in the Big Apple. Yesterday, the scout talked about looking for a genuine NY “occult shop” for two different movies, and how difficult that really is. “On two different movies I’ve scouted for recently, I […]

  11. David Avatar
    David

    Try “Strange Brew” in Buffalo. Its old, mystic and looks like the shop from The Craft. It would be perfect for a spooky magick shop in a movie!

  12. Andy Avatar
    Andy

    I guess Magickal Childe (sp?) is long gone?

  13. Peg Aloi Avatar

    I do think that shop looks more like a botanica than an occult shop, based on the products that seem to dominate. Enchantments in the East Village used to have a cool vibe, as did The Magickal Childe (which is long gone).

    There is an aromatherapy shop called Enfleurage in the West Village that might suit you; very nice and cozy.

    Arsenic and Old Lace in Cambridge, and Crone’s Harvest in Boston, were both cool and roomy; but long closed. Maybe this kind of shop just doesn’t exist anymore.

    I’m intrigued by these film projects (I review films on witchcraft, magic, etc. for The Witches’ Voice and am also a scholar/researcher on occultism in media). Can you tell us anything else?

    Good luck finding the proper location!

  14. Ray Avatar
    Ray

    This is a picture of the front window Santeria shop around 144th and Broadway from a few years back. It was a large display that went 10 feet into the store itself. Not sure if it’s still there.

    http://i109.photobucket.com/albums/n68/sexegesis/IMAGE_174.jpg

  15. Tim Avatar
    Tim

    Perhaps you could convince the McSweeney’s folks to open up an occult shop in Brooklyn, once’they’re tired of their Superhero Shop 🙂

  16. Treadwell's Bookshop Avatar

    Try us! We’re in London, but, crikey we’re real! With dust, stuffed owls, dark corners, and dried snakeskin. And real rare books.
    Christina Oakley Harrington
    Treadwell’s Bookshop

  17. Christina Oakley Harrington Avatar
    Christina Oakley Harrington

    Hey, just thought you might want to know your post has provoked over 70 responses on a site called The Wild Hunt. People are going crazy to list their favourite real occult shop. So far people have listed about 20 around the US which I think might fit your bill.

    Thanks for a beautifully written blog, which I’m so pleased to have discovered…. via the Wild Hunt entry, by coincidence!

    Anyway, here’s the link: http://wildhunt.org/blog/2010/06/quick-note-not-the-occult-shop-you-expected.html#idc-cover

  18. ADB Avatar

    There are some trinket shops and herbal pharmacies in Chinatown that have to do the trick, or are easily converted. I’m thinking especially the shops right around the intersection of Mott and Mosco Sts, just north of Worth. There is one on the right side, just north of Mosco, where one half of the store is dominated by modern toys, the other is full of Chinatown trinkets. The ceilings are tin and there’s an arch that supposedly wards off bad spirits. A few props and a fellow with a glass eye could make that sort of thing very spooky.

  19. […] Scouting The Occult in Brooklyn « Scouting NY Scouting The Occult in Brooklyn http://ff.im/-m9qbx […]

  20. pants Avatar
    pants

    there are some crazy stores on Nostrand Ave in Crown Heights (bet atlantic & eastern pkwy), teas and remedies, pig and chicken feet. etc etc…